Project Overview

Dobrinescu Dobrev has been a client since the very start  – I designed their original identity and have stayed on since, handling the firm’s print, digital and internal branding as it grew into one of the more recognisable tax and law practices in the market.

In 2026, the firm welcomed a new partner, tax attorney Bianca Haraga, and asked me to evolve the identity to reflect the expanded partnership: Dobrinescu Dobrev Haraga. The brief was narrow on purpose: protect the equity built into years of a mark people already recognise, and find room in it for a third name without it reading as a patch job.

Design Approach

The original mark was built around a single letter, D, standing for the two founding partners. Rather than start over, I kept that logic and looked for a way to let the H join the composition without breaking it. The answer lives in the negative space, not in a new letterform.

Two D shapes, placed back to back and mirrored, open a gap between them as they pull apart – a gap that reads as a bridge, an implied H rather than a drawn one. As the two halves move together, that bridge narrows to a seam, marked by a single point, and then disappears. The D’s complete each other into one unbroken circle.

The circle is really the subject of the mark, not the letters: three partners, one practice, one continuous form. Built this way, the system holds up as a full lockup, a compact D·H·D monogram, or on its own as a standalone symbol.

Tools

Adobe Illustrator – vector construction, monogram & symbol system. Adobe Photoshop – mockup presentations.