DOBRINESCU DOBREV

BRAND IDENTITY AND ONGOING DESIGN SUPPORT

PROJECT OVERVIEW

Dobrinescu Dobrev, a leading Romanian law and tax consultancy firm, needed a brand identity that reflects their energy, modernity, and innovative approach. Ranked among the top five tax law firms for over six years, they emphasize analytical thinking, flexibility, and client-focused solutions. Since creating their logo at the firm’s inception, I have collaborated with them on print, digital, and interior design projects to maintain a cohesive, professional brand image.

DESIGN APPROACH

The identity began with a custom logo centered on the letter “D”, representing both founding partners. A fluid diagonal division creates a sense of duality and balance, while its rounded form adds approachability. The sunset orange gradient, paired with black, symbolizes vibrancy, courage, and professionalism, aligning with the firm’s dynamic personality and progressive mindset. The supporting typeface is a neutral sans serif, chosen for clarity and timelessness. Over time, this identity extended to print and digital assets (brochures, newsletters, business cards, banners, holiday graphics) and the design of their office space, transforming three apartments into a functional, elegant law office with a reception, conference rooms, and dedicated workspaces.

TOOLS

Adobe Illustrator, Photoshop, InDesign; AutoCAD & 3D tools for interior design