GRAPHEIN 

BRAND IDENTITY DESIGN

PROJECT OVERVIEW

Graphein, a fast-growing Romanian company specializing in topometry, 3D laser scanning, and cadastral services, needed a brand identity that communicates precision, professionalism, and technological innovation. The goal was to create a recognizable and scalable identity for both print and digital platforms.

DESIGN APPROACH

The solution was a custom wordmark, based on a geometric uppercase font inspired by DIN, chosen for its technical and modern character. A green cursor with a red center was integrated into the typography to represent a measurement point—the core of topographic precision. The vivid green palette reflects rapid growth and innovation, while the clean, minimalist design ensures clarity across catalogues, business cards, and digital media.

TOOLS

Adobe Illustrator (logo and identity); Photoshop & InDesign (print and digital materials)